|
|||||||||||||||||
|
| |||||||||||||||||
 Apr 21 RRCA Launches Join a Club Campaign
Arlington, VA - The "Join a Club" campaign, funded through the generous McLeod-Tyler gift, is a two-year promotional initiative the Road Runners Club America will pursue in an effort to increase awareness about running clubs and to encourage runners and walkers to join their local RRCA-affiliated running clubs. The campaign will include a mix of promotional advertisements in print and online publications and is designed to spread the word about how to find a local running club and the benefits of joining a club. “We believe the RRCA plays an important role in promoting membership in local running clubs as a service to our members,” explained Jean Knaack, RRCA executive director. “The McLeod-Tyler investment in the 'Join a Club' campaign is a visionary investment in this role.” Many people see running clubs as groups for elite runners looking to challenge each other in serious workouts, but don't let the "club" label fool you. Today, organized running clubs engage new runners and walkers and help people go farther and faster. Most local running clubs offer structured workouts, but at their core they all aim to simply share the joy of running in a social atmosphere. The RRCA is encouraging all running clubs, events, and running and fitness related publications and websites to promote the "Join a Club" campaign efforts by including the "Join a Club" advertisements in their publications as in-kind contributions to running clubs around the country. Print-ready "Join a Club" advertisements can be found on the RRCA website at http://www.rrca.org/services/branding. The RRCA has also created "Find a Club", "Find an Event", and "Find a Coach" widgets that anyone can download from our website at http://www.rrca.org/resources/widgets/ and post on fitness related websites to help with the "Join a Club" campaign efforts. To find a local RRCA affiliated running club in your area visit us at http://www.RRCA.org/clubs/. If you do not see a running club in your town, learn how to start one at http://www.RRCA.org/join/join/. ###
About RRCA: |
|||||||||||||||||
