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 Thu, 15 Mar 2007 18:43:57 -0400 Mailing and E-mail Lists and SponsorsWhen you are putting together a package of items that you can offer your sponsors, don’t forget that your participant mailing list may be extremely attractive to them. With highly targeted mailing lists selling for significant amounts of money, a list of several thousand names as part of an overall sponsorship package is likely to be a nice addition for sponsors who would like to reach an audience of runners.E-mail is another matter. Runners are more apt to resent having their e-mail addresses used commercially. At a minimum, offer entrants an “opt-out” option. Those who don’t “opt-out” can be passed along. Race Director’s Tips courtesy of Phil Stewart, Road Race Management. Since 1982, Road Race Management has been reporting on the business and management of long distance running events. They are the definitive resource for those wishing to produce high quality running events. The 2007 Road Race Management Directory of the Running Industry is the unparalleled single resource for the distance running world. In a single volume, users can find elite athletes, agents, event listings with prize money structures, expo information, race director contacts, running businesses from apparel companies through writers, and all of the sport's organizations. For more information visit http://www.RRM.com. |
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