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 Tue, 03 Jul 2007 14:33:19 -0400 Using CelebritiesUSING CELEBRITIES OF THE SLOWER SORTSome races look for celebrities who are not known as fast runners but still capture the public’s interest. Years ago, the Crescent City Classic 10k in New Orleans received more “ink” from bringing in the “Playboy Racing Team” than from being the USATF National 10k Championship. Similarly, talk show host Oprah Winfrey’s run at the Marine Corps Marathon was a huge media generator. The NYRRC has recruited personalities ranging from sex expert Dr. Ruth to former heavyweight champion Ingomar Johannsen, to rapper P.Diddy, to Lance Armstrong (not really of the slower sort). If you import a celebrity, make sure you brief them on the message you want the media to hear. The real "professionals" among the celebrities will know exactly what you mean and will make sure to say exactly what you want them to say. Encourage them to be positive about their experience and the sport of distance running in general. Race Director’s Tips courtesy of Phil Stewart, Road Race Management. Since 1982, Road Race Management has been reporting on the business and management of long distance running events. They are the definitive resource for those wishing to produce high quality running events. ROAD RACE MANAGEMENT RACE DIRECTORS MEETING Since 1982, Road Race Management has been reporting on the business and management of long distance running events. They are the definitive resource for those wishing to produce high quality running events. For in depth race director training and networking, attend the RRM Meeting November 8th-10th in Ft. Lauderdale, FL at the Hyatt Regency Pier 66 Resort. More information can be found at http://www.rrm.com/rdm/rdm.htm. |
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